The Deadpool & Wolverine Trailer: Subtle Product Placement You Likely Missed

It looks like there’s going to be at least one more example of alcohol-related product placement in “Deadpool & Wolverine.” In a previously-released trailer, Deadpool and Wolverine can be seen bantering over a bottle of what appears to be Stalk Barrel Blue Blend Canadian Whiskey; the product’s label clearly visible as they chat. The corporate synergy doesn’t stop there — Marvel Studios even released a Heinz Ketchup and Mustard-laden “trailer” for the movie, over which Ryan Reynolds can be heard riffing.

Those are big hints that — perhaps with tongue firmly in cheek — there will be a bit more product placement in the finished film once late July rolls around. Of course, the film’s already notable for the high number of surprise cameos that have already been revealed or hinted at, from a crowd-pleasing fight with Sabretooth (Tyler Mane) to an appearance from Lady Deadpool (whom fans are convinced might be played by Reynolds’ wife Blake Lively). Sneaking in plugs for booze and toys is just par for the surprising course.

Fans will find out for themselves soon enough how many promotions — be they subtle, sublime, or ridiculous — they’ll be subjected to when “Deadpool & Wolverine” reaches theaters on July 26.