The TikTok Crowd Is Replacing Black Mascara with This Cool Color—I’m On Board

Confession: I haven’t worn black mascara in months. No, I was not blessed with naturally long, doll-like lashes—quite the opposite, in fact! My lashes are blonde and stubbornly straight, so it’s rare that I leave the house without a coat of pigment (or, at the very least, a proper curl). Recently, that pigment has been anything but jet black. Navy, violet, emerald, cobalt, russet—I’ve been having fun with different hues that elevate my look effortlessly.

It’s much easier to apply a jewel-tone mascara than to master graphic eyeliner, isn’t it? I tend to switch colors based on my makeup and mood, but for the past several weeks, I’ve been drawn to a deep maroon. Apparently, I’m not alone—the term “burgundy mascara” has garnered over 53 million videos on TikTok, including one featuring Millie Bobby Brown expressing her love for the red-purplish pigment. Another user even claims that “black mascara is out, burgundy mascara is in,” and I can’t help but agree!

The enthusiasm is well-deserved. Burgundy flatters every eye color: it enhances the richness of brown eyes, makes blue and green eyes pop due to their opposite positions on the color wheel, and in hazel eyes, it accentuates any green or gold flecks. Swap your black mascara for burgundy, and you might never look back—especially after seeing these stunning options with matching eyeliners.

The Best Burgundy Mascaras:

Benefit Limited Edition Badgal Bang! Volumising Mascara in Wild Plum – £27

The thin brush on this mascara helps coat and separate each individual lash, delivering bigger, bolder lashes. Plus, it offers a smudge-proof, water-resistant finish.

Charlotte Tilbury Pillow Talk Push Up Lashes! in Dream Pop – £28

This dual-sided brush is excellent for lash separation and length. One coat gives you a natural look, but the formula is creamy and buildable, allowing you to apply more layers for greater impact.

Chanel Noir Allure in Rouge Intense – £50

This deep burgundy leans slightly more red, ideal for moody, vampy eye looks. The elegant black and gold tube adds a touch of prestige to any vanity area.

Hermès Trait D’hermès, Revitalising Care Mascara in Rouge H – £57

The elegant packaging, the cherry-brown hue (Rouge H is Hermès’ heritage color), and the ultra-fine brush make this mascara irresistible. It’s perfect!

Maybelline Lash Sensational Sky High in Burgundy Haze – £13

Maybelline’s Sky High mascara is a favorite among beauty editors, and the limited-edition burgundy version is even more captivating.

YSL Volume Effect Faux Cils Mascara in Burgundy – £33

This smudge-proof mascara will make you forget your lash curler. The fiber brush delivers 9x more volume, beautifully defining and fanning out the lashes for an ultra-spidery effect.

Shop Burgundy Eyeliners for a Monochromatic Look:

Chanel Stylo Ombre Et Contour Eyeshadow Liner Khôl in Rouge Noir – £34

Charlotte Tilbury Rock ‘n’ Kohl – £19

MAKE UP FOR EVER Aqua Resist Color Pencil Full Impact Glide Waterproof Eyeliner in Burgandy – £20

Dior Diorshow On Stage Crayon Kohl Eyeliner in Brick – £26

ESTEE LAUDER Double Wear 24-Hour Waterproof Gel Eye Pencil in Aubergine – £28

Patrick Ta Major Dimension Precision Gel Eyeliner in Burgandy – £24

Source: Diorshow, Hermès, Maybelline, Charlotte Tilbury, Chanel, Benefit, YSL, ESTEE LAUDER, Patrick Ta, MAKE UP FOR EVER