TikToker Jools Lebron Cries Over Trademark Filing in Deleted Video

Jools Lebron — the person behind the viral “Very Demure, Very Mindful” trend — is upset someone else filed a trademark first … posting a now-deleted vid bawling their eyes out.

The viral social media star shared a video on TikTok Sunday … barely capturing their face while they lay in bed, overcome with emotion and choking out how they felt they’d invested so much time into their social media presence for nothing.

They said they wanted the fame so much for their family and to pay for their transition. By not filing the trademark first, they felt they’d blown their opportunity.

Worth noting … trademarks aren’t handed out on a first-come, first-serve basis necessarily — with the legal process allowing multiple parties to make their case.

This might be why Jools quickly deleted this video. It’s possible they realized their cause wasn’t totally without hope.

We broke the story … a person from Washington state named Jefferson Bates applied for the trademark for “Very Demure .. Very Mindful ..” hoping to make some money from the viral phrase.

We were pretty sure Jools wasn’t behind the petition — though their government name is still unknown — since they’re based around Chicago. This clip seems to confirm they haven’t applied yet.

So, with the freakout out of the way, it looks like it’s time for Lebron to be demure, mindful, and probably lawyer up!