Todd McFarlane Unveils New Medieval Spawn Figure for Kickstarter Campaign

During our recent visit to Comic Con International in San Diego, Todd McFarlane, the creator of Spawn, shared an exclusive look at the new Medieval Spawn action figure. This new figure is currently being funded on Kickstarter and has already shattered previous records. Amazingly, the campaign hit $1 million in pledges in just five hours, a significant improvement from the prior Spawn campaign, which took 23 hours to reach the same milestone.

The key to this campaign’s rapid success lies in its promised quick turnaround. McFarlane has already started production on the figures and aims to set a new standard for Kickstarter projects in the action figure category by shipping many figures in time for the holiday season. Unlike typical Kickstarter projects that have a delivery window of a year or two, McFarlane is pushing to get the figures out in just 90 days.

“People are used to a year or two. I’m going to see if I can do it in 90 days,” McFarlane said during our conversation. By July, many of the figures were already in production. McFarlane drew from a prior success to gauge how much he could improve both the figure’s quality and the delivery timeline.

“We did a Kickstarter right at the beginning of the pandemic, because when people have nothing to do, they do something,” McFarlane noted. “So we came up with a remastered Spawn based on the very first toy we ever made. This one is basically a remastered version of series one, from all the way back in 1994. We’ve learned a lot since then, and we wanted to create an upgraded version. This is easily our most detailed figure ever, and it comes with—if it hits all its levels—dozens of weapons, shield, mask, chests, helmets, you name it.”

The new figure features numerous interchangeable elements, some of which will be added as the campaign hits its stretch goals. Many of these pieces are magnetic, allowing fans to remove and replace parts without needing to snap them out of sockets or insert tiny pegs into holes. “We didn’t want people to have to break their toys to change the pieces on it,” explained McFarlane.

The campaign met its initial $100,000 funding goal within just two minutes and doubled that in four minutes, surpassing the previous campaign’s record of three minutes. The figure, offered in three colors, sold all 700 Premium 3-Packs within 45 minutes. As of this writing, the campaign has attracted over 7,000 backers and raised over $1.45 million, with 26 days left to go.

Source: ComicBook.com