‘Twisters’ Earns Around $7M in Previews – Early Box Office Take

EXCLUSIVE:Twisters, the reboot of the 1996 Michael Crichton co-scripted Amblin feature, is off to a good start with around $7M in preview money from both last night’s fan Imax/PLF showtimes and previews which began today at 5 PM for the Glen Powell and Daisy Edgar Jones movie.

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Reviews and audience response are impressive at 78% certified fresh and 94% on Rotten Tomatoes, respectively. That’s better than the original movie, which received lackluster scores of 67% from critics and 58% from audiences. Initial forecasts suggested a $50M+ opening, but with the movie doing particularly well in the heartland, it wouldn’t be surprising to see it reach $60M.

The Wednesday and Thursday preview numbers, if they hold, would surpass the $6.6M Wednesday/Thursday preview sales posted by 20th Century Studios/Disney’s Kingdom of the Planet of the Apes earlier this summer. That film debuted to a $22.1M Friday and a three-day total of $58.4M. The key difference here? Apes didn’t feature heartthrob Powell.

RelishMix measured a social media universe for Twisters of 341M across TikTok, Facebook, X, YouTube, and Instagram combined, which is 3% above the average for action-adventure films. Social media champions include stars Anthony Ramos with 2.5M followers, Edgar-Jones with 1.9M, and Powell with 1.8M followers.

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Warner Bros. is handling the international release of the sequel (the studio also managed the domestic release of the 1996 original, while Universal managed the foreign release). Through Monday, the Lee Isaac Chung-directed film has grossed close to $13M from 38 markets. Another 38 markets including France, Germany, Italy, Spain, the UK, and China are set to open this week. The overseas earnings are expected to jump to over $45M.

Among the top openings for environmental disaster movies at the domestic box office, Roland Emmerich’s 2004 Day After Tomorrow leads with a three-day total of $68.7M, followed by his 2009 ensemble film 2012 which debuted with $65.2M.

Stateside estimates for tonight are per industry estimates, not Universal.

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