What I Learned Working for Oprah for 3 Years

Jeff Boodie, known simply as Boodie, began his journey with Oprah Winfrey in 2007. Today, he runs a media agency that handles systemic impact, business strategies, events, and partnerships. Oprah left a lasting impression on him, teaching him the importance of surrounding oneself with the best, staying focused, and trusting one’s intuition.

From his first day at O, Magazine, Boodie knew the environment was unique. The business operated out of the Hearst Tower, a place that welcomed everyone, regardless of their status or income within the company. During his tenure from 2007 to 2010, excitement was palpable among his colleagues, who were among the industry’s best. Their combined talents made the operation thrive.

Throughout his time with Oprah, Boodie learned several invaluable lessons: the importance of focus, believing in your product, showing appreciation for your team, allowing experts to shine, and trusting your gut. Working for Oprah meant working hard. The team was aware of their role in inspiring the world, but they remained professionals rather than mere fans.

Oprah’s business acumen was evident. She surrounded herself with individuals who protected her brand. Those overly concerned with meeting her or her office presence didn’t make it through the hiring process. This taught Boodie the significance of believing in what you’re selling and not letting star power cloud your judgment.

Oprah appreciated the sacrifices made by her team. Boodie recalls giving up Mother’s Day for a fundraiser walk, bringing his mom along. Her positive reaction affirmed the value of his work. This acknowledgment meant a lot to the team, showing them that their efforts were recognized.

Oprah’s thoughtful gestures towards her team stood out. Boodie remembers receiving an iPod on his desk as a gift for a successful quarter. Such tokens of appreciation were commonplace, motivating the team and making Boodie realize the importance of valuing employees’ contributions. At the end of each year, a generous holiday party and bonuses equivalent to a week’s pay were given, making them the envy of the media industry.

One of the most significant lessons Boodie learned was to let experts be experts. He was honored to travel with Oprah and witness firsthand how experts like Dr. Oz, Suze Orman, and Dr. Phil were given platforms to inspire and connect with fans. Oprah’s willingness to uplift others and celebrate their expertise was a testament to her unique approach. She recognized that no one knows everything and valued the insights of those around her.

Oprah’s ability to trust her gut and uplift others had a profound impact on Boodie. He carries this lesson with him, prioritizing relationships and the well-being of his team. His experience with Oprah has shaped how he runs his media agency, allowing him to achieve some of his wildest dreams.

Boodie’s journey with Oprah Winfrey highlights the power of focus, appreciation, and trust in the business world. These lessons have been integral to his success and continue to guide him in his endeavors.

Boodie leads ConnectUp Media Agency, advising and managing influencers, royals, wealthy families, nonprofits, and brands on systemic impact, business strategy, events, and partnerships.

Source: Business Insider