Why Beauty Enthusiasts Are Completely 'Obsessed' With It

Haus Labs by Lady Gaga has unveiled a new liquid eyeliner inspired by the intricacies of calligraphy. This product, dubbed Clear Cut Liquid Eyeliner, has already garnered significant attention and praise from beauty enthusiasts. The eyeliner boasts a stellar 4.9-star rating on the Haus Labs website, with over 170 customers lauding its deep pigment, ease of application, and precision that allows for perfect one-swipe wings.

Priced at $26, the liquid eyeliner offers a long-lasting, waterproof, and matte finish that resists smudging. Launched on August 26, it is available both on Haus Labs’ website and at Sephora.

Haus Labs Clear Cut Liquid Eyeliner

$26

Buy Now at Haus Labs

Buy Now at Sephora

Designed to suit all eye shapes, the Clear Cut Liquid Eyeliner is beginner-friendly and available in one shade: Black Onyx. The brush, inspired by Japanese calligraphy brushes, is crafted with over 300 vegan fibers of varying lengths and engineered in Korea for optimal performance.

In early August, Lady Gaga teased the eyeliner on Instagram, sharing her excitement with her 57 million followers. “Say hello to Clear Cut Liquid Eyeliner: Haus Labs’ unique take on a highly-usable precision eyeliner. We’re really proud of this one. We’ve spent the last two years developing an ultra-black matte pigment that’s long wearing and won’t transfer or smudge with water or sweat,” Gaga posted. “And unlike most liquid liners, it is clean and completely free of carbon black. The brush is amazing. We were inspired by Japanese calligraphy and our design includes over 300 vegan fibers of varying lengths, resulting in effortless tug-free comfort and better control around the eye than anything else you’ll find. Whether you’re into fine lines or bold designs, I think you’ll love it and I can’t wait to see you use it very soon.”

Consistent with its commitment to clean beauty, Haus Labs’ Clear Cut Liquid Eyeliner features a vegan formula enriched with the brand’s charcoal powder and herbal flower complex. Notably, it is free from carbon black, a known carcinogen often used in eye makeup pigments.

Gloria Ryu, Chief Product Officer for Haus Labs, expressed pride in the innovation brought to this product category. “Our new Clear Cut Liquid Eyeliner is two years in the making, labs across three countries and more than 20 iterations to land the right formulation,” Ryu noted. “In addition to being HausTech Powered with our custom Charcoal Powder Complex, the eyeliner is also formulated with an herbal flower complex, which boosts longwear performance while protecting the skin, and panthenol, rich in Vitamin B5 and supports skin barrier function for comfort and a smooth application. I am incredibly proud of how we were able to push innovation in this competitive category.”

The Clear Cut Liquid Eyeliner is now available for purchase online at Sephora.com and Hauslabs.com and will be featured in Sephora stores starting from September 5.

In other news, Gaga’s renowned beauty line, Haus Labs, has expanded its retail presence by entering Kohl’s stores.

Source: Haus Labs, Sephora