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Willie Nelson Supports Aspiring Musicians With Touring Expenses

Willie Nelson, long celebrated for his commitment to live performances and advocating for fair compensation for artists, has introduced a remarkable new initiative to support emerging musicians. This project aims to alleviate some of the financial uncertainties that young artists face, particularly in the early stages of their careers.

Nelson has teamed up with Live Nation to launch On the Road Again, a name inspired by one of his iconic songs from 1980. This program is specifically designed to address the rising costs of touring, offering practical support to new artists and their teams.

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13 November 2019 – Nashville, Tennessee – Willie Nelson. 51st Annual CMA Awards, Country Music’s Biggest Night, held at Bridgestone Arena. Photo Credit: Laura Farr/AdMedia

Under the On the Road Again initiative, Live Nation-owned and operated venues will provide $1,500 in gas and travel expenses per show to both headliners and supporting acts, in addition to their regular performance fees. To further bolster artists’ earnings, these venues will also waive merchandise selling fees, allowing performers to retain all their merchandise sales profits.

In addition to direct artist support, On the Road Again will also contribute $5 million to Crew Nation. This global relief fund, created in partnership with Live Nation and the Music Forward Foundation, offers financial assistance to live music crews globally, ensuring that those working behind the scenes receive support during challenging times.

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Since its inception, the program has markedly impacted the careers of numerous up-and-coming musicians, helping them to realize their dreams. Among these beneficiaries is MC Chris, a rap and nerdcore artist who has been independently producing music since 2001. Without a record label’s backing, MC Chris has faced considerable financial hurdles, especially regarding the costs associated with live performances and club tours.

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In a heartfelt Instagram post, MC Chris shared an unforgettable experience from one of his performances in Madison. After the show, he received his agreed-upon payment and, to his astonishment, an additional $1,500 from Nelson himself. Chris expressed his deep gratitude for this act of kindness, describing it as an extraordinary gesture of generosity.

Source: Particle News