10 Best Value Smart TVs in 2026

You just spent an hour scrolling, and the only thing you've sorted out is that there are too many model numbers, panel types, and platform names to keep straight. The confusion is the real cost of buying a new TV. Resolution promises like 720p, 1080p, and 4K sound obvious until you pair a 24-inch screen with a 4K panel that you can't see the difference on, or go too big with a standard HD set that looks fuzzy from the couch. The room size, the viewing distance, the kinds of content you watch, and the smart platform that you'll live inside for the next five years all matter more than the sticker.

We sorted through ten current models from Roku, Insignia, and Samsung to figure out which ones actually deliver where it counts: picture quality that matches the screen size, an interface that stays fast, and the right connectivity for your devices. The lineup runs the full gamut from a 24-inch 720p kitchen helper to a 75-inch 4K Fire TV that could anchor a proper home theater. Our picks cover every room and every budget scenario without ever talking about what you should spend, because the point is to match the TV to the use, not the other way around.

TL;DR: The Roku 55-Inch Select Series 4K QLED is the one most people should buy: a QLED panel with sharp 4K and the best streaming platform around. The Insignia 55-Inch F50 4K Fire TV is a strong 4K alternative for Amazon households. The Samsung 65-Inch Crystal UHD is the choice for bigger rooms and motion handling. For a bedroom or small space, the Roku 40-Inch Select Series 1080p nails the basics with Bluetooth headphone mode.

#	Product	Resolution	Screen Size	Smart Platform	Best For
1	Roku 55-Inch Select Series 4K QLED	4K QLED + HDR10	55"	Roku OS	The primary living room set for mixed households
2	Insignia 55-Inch F50 Series 4K Fire TV	4K UHD + HDR10	55"	Fire TV with Alexa	Amazon Prime members who want voice control
3	Insignia 75-Inch F50 Series 4K Fire TV	4K UHD + HDR10	75"	Fire TV with Alexa	Home theater enthusiasts needing massive screen
4	Insignia 43-Inch F50 Series 4K Fire TV	4K UHD + HDR10	43"	Fire TV with Alexa	Smaller rooms wanting 4K and smart home hub
5	Samsung 65-Inch Crystal UHD U8000H	4K Crystal UHD + HDR	65"	Samsung Tizen + Alexa	Sports and gaming with Motion Xcelerator
6	Samsung 43-Inch Crystal UHD U8000H	4K Crystal UHD + HDR	43"	Samsung Tizen + Alexa	A compact set with superior upscaling
7	Roku 40-Inch Select Series 1080p	1080p Full HD	40"	Roku OS	Bedroom or guest room with privacy listening
8	Insignia 40-Inch FE Series 1080p Fire TV	1080p Full HD	40"	Fire TV with Alexa	Simple streaming in a secondary space
9	Roku 24-Inch Select Series 720p	720p HD	24"	Roku OS	Kitchen counter, dorm, or desk setup
10	Insignia 24-Inch F20 Series 720p Fire TV	720p HD	24"	Fire TV with Alexa	A very compact Fire TV for tight spots

How we picked

• Resolution matched to screen size. A 24-inch set doesn't benefit from 4K the way a 55-inch does; we prioritized 720p for small screens and 4K for 43 inches and up, where the difference is visible from a normal seating distance.
• Smart platform usability. The operating system is what you'll navigate every day. We weighed app selection, voice control quality, home screen speed, and feature updates between Roku OS, Fire TV, and Samsung Tizen.
• Color and contrast capability. QLED panels, Crystal UHD processing, and HDR support separate the good-looking sets from the merely functional. We looked for color boosting, upscaling, and black-level handling.
• Connectivity and future-proofing. HDMI eARC for soundbars, Bluetooth audio for private listening, and multi-assistant voice control (Alexa, Siri, Google) matter more as your setup grows.
• Size range and room fit. Not every living room wants a 65-inch panel. We included 24-, 40-, 43-, 55-, 65-, and 75-inch models to cover every room type.

1. Roku 55-Inch Select Series 4K QLED: Best Overall

Pros

• QLED panel delivers noticeably richer colors and brightness than standard LED 4K sets
• Roku OS is the fastest, simplest smart platform available
• Bluetooth Headphone Mode lets you watch without disturbing anyone
• Frameless design looks modern on a stand or wall mount
• Automatic software updates keep adding new apps and features

Cons

• 60Hz panel limits gaming performance for competitive titles
• No local dimming zones; black levels are good but not OLED-deep
• Built-in speakers are clear for speech but lack bass

Best for: The core living room TV for mixed households that watch streaming, live news, and movies, and want the simplest smart experience.

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This is the set we'd put in our own living room without a second thought. The QLED panel is the key differentiator. Instead of the base LED backlight that most sets at this level use, a quantum dot layer saturates colors across a wider gamut. Reds look like actual reds, not washed-out orange, and HDR10 content pushes brightness high enough to make highlights pop. Roku's Smart Picture processing cleans up signal noise from antenna or cable and picks the right picture mode automatically, so you rarely need to dive into menus.

The Roku platform remains the gold standard for pure streaming. Apps open almost instantly, the home screen is customizable without pushing sponsored content, and the voice remote finds movies across dozens of services in one search. Being able to pair Bluetooth headphones directly to the TV for late-night viewing is a feature we wish every manufacturer copied; it beats shelling out for a separate transmitter.

Where it falls short is motion-heavy content. There is no 120Hz mode, so sports and fast-paced action can blur slightly. The lack of local dimming means that dark scenes with bright objects, like credits on a black background, show some backlight bloom. Neither issue is a dealbreaker for the typical viewer, but gamers or cinephiles might want to look at the Samsung Crystal UHD sets instead for their motion processing. If you mostly watch Netflix, YouTube, and local news, this Roku is the easiest recommendation of the bunch.

2. INSIGNIA 55-Inch F50 Series 4K Fire TV: Best for Amazon Households

Pros

• 4K resolution with HDR10 for good color and contrast
• Alexa voice remote works with smart home devices and content search
• DTS Virtual-X gives simulated surround from the built-in speakers
• Three HDMI ports plus eARC for connecting a soundbar
• Parental controls are thorough and PIN-protected

Cons

• Fire TV interface shows ads and promoted content on the home screen
• Standard LED panel lacks the vividness of QLED
• No Bluetooth headphone pairing built in

Best for: Prime members who already own Alexa devices and want a streamlined smart home hub with a large 4K screen.

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If you live inside the Amazon ecosystem, this Insignia makes a lot of sense. The Alexa voice remote controls not just the TV but connected lights, cameras, and thermostats without needing an extra Echo. Fire TV's content aggregation surfaces Prime Video, Freevee, and ad-supported channels prominently, and voice search works across Netflix, Hulu, and Disney+ too. The 55-inch panel delivers sharp HDR10 images, though the standard LED backlight can't match the color volume of a QLED. Still, for general streaming and live TV, it's a clean picture.

DTS Virtual-X does a credible job of expanding the soundstage from the TV's own speakers. Dialogue stays clear even at lower volumes, and effects have some directional sense. The three HDMI ports (one with eARC) give you room to connect a soundbar and a game console. The main compromise is the interface: Amazon's home screen shoves sponsored rows and Prime Video recommendations before your own app list. You can pin favorites, but the clutter remains. For someone who doesn't mind the ad-supported model and wants deep Alexa integration, this is the pick.

3. INSIGNIA 75-Inch F50 Series 4K Fire TV: The Big-Screen Choice

Pros

• 75-inch 4K screen delivers an immersive home theater experience
• Alexa voice control built into the remote
• DTS Virtual-X for room-filling sound
• HDR10 support with upscaling for lower-resolution content
• Large VESA pattern (600 x 400) makes wall mounting stable

Cons

• The sheer size demands careful placement and adequate viewing distance
• Standard LED panel, not QLED or OLED
• 60Hz refresh rate limits gaming

Best for: Movie nights, sports viewing parties, and dedicated home theater rooms where a massive screen transforms the experience.

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We don't normally recommend a 75-inch set to everyone because it changes the way you arrange a room. But if you have the wall space and sit eight to ten feet away, this Insignia delivers a scale that smaller sets can't simulate. 4K content looks sharp and cinematic; the upscaling engine does a respectable job with 1080p and 720p sources, smoothing edges without introducing artifacts. HDR10 brightens highlights enough that a well-mastered movie feels dynamic.

The Fire TV platform with Alexa handles voice commands for power, volume, input switching, and app launching. DTS Virtual-X widens the sound enough to fill a medium-sized room, though you will eventually want a separate soundbar for real immersion. The set is heavy and requires a substantial stand or a wall mount rated for its weight. If you are furnishing a dedicated media room, we cover the best big screen TVs separately in our dedicated guide. For Amazon Prime households who want the biggest screen possible without stepping into the premium tier, this is the one.

4. INSIGNIA 43-Inch F50 Series 4K Fire TV: Compact 4K for Smaller Spaces

Pros

• 4K HDR10 in a 43-inch size great for bedrooms or dens
• Alexa voice remote with smart home capabilities
• DTS Virtual-X sound enhancement
• 3 HDMI ports, eARC, USB, and optical output
• VESA 200 x 300 mountable

Cons

• At 43 inches, the benefit of 4K is less obvious below normal viewing distance
• Same ad-supported Fire TV home screen
• No Bluetooth audio output for wireless headphones

Best for: A secondary room that still demands 4K resolution, like a master bedroom or a compact home office.

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The jump from 1080p to 4K on a 43-inch screen is real but subtle. Sitting six feet away, you'll notice the extra detail in text and fine textures; beyond eight feet, it starts to fade. That said, this set handles 4K streaming beautifully and upscales your existing library without making things look soft. The Fire TV platform is identical to the larger Insignia models, so you get the same Alexa integration, free ad-supported channels, and home screen behavior.

Connectivity is generous for the size. The eARC port lets you pass Dolby Atmos sound to a compatible soundbar, and the USB port can power a streaming stick if you ever want to experiment with a second platform. If you are weighing the difference between a 43-inch and a 50-inch screen for a specific room, our article on how a bigger panel changes the ideal viewing distance is worth reading before you decide. For a bedroom or office where 4K matters but space is tight, this Insignia is hard to beat.

5. Samsung 65-Inch Crystal UHD U8000H: Best Picture Processing

Pros

• Crystal Processor 4K upscales lower-res content to near-4K clarity
• Motion Xcelerator delivers smoother motion for sports and games
• Color Booster enhances saturation for vibrant scenes
• Samsung TV Plus offers 2700+ free channels without subscription
• Alexa built-in for hands-free voice control

Cons

• Standard LED panel, not QLED or mini-LED
• Tizen interface can feel slower than Roku after extended use
• Limited gaming features compared to Samsung's higher-end Neo QLED line

Best for: Sports fans and casual gamers who want the best picture processing in the 65-inch class.

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Samsung's Crystal Processor is the standout here. It analyzes incoming signals in real time and sharpens edges, reduces noise, and boosts color. On an antenna feed or older cable box, the difference is immediate: grainy shadows become clean, and text becomes readable. The Motion Xcelerator estimates frame transitions to reduce judder during fast pans and sports camera moves. It's not true 120Hz gaming, but for a 60Hz panel, it handles a football game or racing title much better than the Roku or Insignia equivalents.

Color Booster pushes saturation without making everything look artificial. Skin tones stay natural while reds and greens in nature documentaries gain impact. Samsung TV Plus comes preloaded with hundreds of free channels covering news, sports, reality TV, and movies, which is a genuinely nice perk if you're cutting cords. The Tizen interface does show ads and sometimes lags when waking from standby, but the voice control via Alexa works quickly. If you're looking for a 65-inch set that makes everything look better than it should, this is the one.

6. Samsung 43-Inch Crystal UHD U8000H: Compact Excellence

Pros

• Same Crystal Processor 4K upscaling as the larger model
• Motion Xcelerator for clear motion on a smaller screen
• Color Booster makes HDR content pop
• 2700+ free channels via Samsung TV Plus
• Slim design with narrow bezels

Cons

• 43 inches limits the immersive impact of 4K
• No Dolby Vision support (Samsung uses HDR10+ instead)
• Tizen can feel bloated compared to Roku

Best for: A secondary room that needs excellent picture processing, like a den or a master bedroom.

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Take everything good about the 65-inch Samsung and shrink it to a 43-inch frame. The same Crystal Processor delivers the best upscaling in this class. A 720p YouTube video looks almost HD; a 1080p stream looks crisp. Motion Xcelerator still smooths out camera pans, which matters more than most people think for news tickers and sports highlights. Color Booster makes the set feel more vibrant than its spec sheet suggests.

The compact size means you can place it on a desk, a dresser, or a small media console without dominating the room. Connectivity includes two HDMI ports and a USB slot. The Samsung TV Plus free channel lineup is especially useful on a bedroom TV where you might want background noise without a subscription. If you prioritize picture quality above all else in a 43-inch set, this Samsung outperforms the Insignia and Roku alternatives for processing.

7. Roku 40-Inch Select Series 1080p: Best for Bedrooms

Pros

• 1080p Full HD resolution is perfect for medium-sized rooms
• Bluetooth Headphone Mode for private listening
• Roku OS is fast, clean, and regularly updated
• Voice remote with lost remote finder
• Apple AirPlay and multi-assistant voice support

Cons

• Not 4K, so detail is limited on larger screens
• Standard LED panel without local dimming
• No HDMI eARC for advanced audio pass-through

Best for: A bedroom or guest room where 1080p is sufficient and the ability to listen via Bluetooth headphones is a must.

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This is the set we recommend when someone says "I just want a TV for my bedroom." The 40-inch 1080p panel hits the sweet spot: it's large enough for comfortable viewing from a bed, small enough to sit on a dresser, and the HD resolution doesn't reveal any pixel structure at normal distance. Roku's Smart Picture processing cleans up the signal, and the operating system is the same nimble, ad-light platform found on the 55-inch model.

The killer feature is Bluetooth Headphone Mode. Pair your wireless earbuds or headphones directly to the TV, and the built-in speakers mute. It's perfect for watching a show while a partner sleeps. The voice remote includes a lost remote finder, which saves a lot of digging between couch cushions. If you don't need 4K for a secondary room, this Roku delivers the best user experience in the 40-inch class.

8. INSIGNIA 40-Inch FE Series 1080p Fire TV: Solid and Simple

Pros

• 1080p LED screen for clear HD viewing
• Fire TV platform with Alexa voice remote
• Access to 1.5 million movies and TV episodes
• Free live TV via Fire TV Channels
• Compact, lightweight design fits small spaces

Cons

• No 4K option; 1080p is the ceiling
• Basic LED panel without HDR support
• Fire TV interface shows ads on home screen

Best for: A budget-conscious secondary room setup that needs Amazon integration and doesn't require 4K.

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This Insignia does exactly what a basic smart TV should: you plug it in, connect Wi-Fi, log into your streaming apps, and it works. The 1080p picture is perfectly fine for watching news, sitcoms, and kids' shows. The Alexa voice remote makes searching easy, and the Fire TV platform aggregates free content from Tubi, Pluto TV, and IMDb TV alongside subscriptions.

The build is plasticky and the speakers are thin, but for a second or third TV that lives in a spare room or exercise space, that doesn't matter. It has two HDMI ports and a USB port, enough for a streaming device and a game console. The set is light enough to move around easily. If you want the absolute simplest path to Alexa in a 40-inch HD set, this is it.

9. Roku 24-Inch Select Series 720p: Perfect for Small Spots

Pros

• 720p HD is plenty for a 24-inch screen
• Roku OS with fast app loading and automatic updates
• Bluetooth Headphone Mode (rare at this size)
• Voice remote with built-in microphone
• Very lightweight (under 5 pounds)

Cons

• 720p can look soft with 1080p sources
• Two HDMI ports limit connections
• No HDR support

Best for: A kitchen counter, dorm room, desk, or RV where space is tight and you want the best smart platform.

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Small TVs are often terrible to use. The interfaces feel cramped, the remotes are stripped down, and the smart platforms are usually years old. The Roku 24-inch breaks that rule. It runs the same full Roku OS as the big sets, with the same voice remote, the same clean home screen, and the same automatic updates. The 720p resolution matches the screen size perfectly; you cannot see individual pixels from three feet away, so 4K would be wasted.

Bluetooth Headphone Mode is a godsend in a kitchen or dorm: you can watch a show while someone else sleeps or works nearby. The set weighs under five pounds, so it's easy to mount on a swing arm or move from room to room. If you need a TV for a tiny space and want the best smart experience, this Roku is our top pick. For other ultra-compact options, our guide to the best small TVs has more recommendations.

10. INSIGNIA 24-Inch F20 Series 720p Fire TV: The Compact Alexa Option

Pros

• 720p HD for basic viewing in tight spaces
• Alexa voice remote with full Fire TV capabilities
• DTS Virtual-X for improved sound from small speakers
• VESA 100 x 100 mountable
• Sustainable packaging with FSC-certified paper

Cons

• No Bluetooth audio output
• 720p limits detail on text and graphics
• Only two HDMI ports

Best for: A tiny room or desk setup where Alexa voice control matters and you plan to use a soundbar or external speakers.

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Insignia's 24-inch Fire TV brings the full Amazon smart experience to the smallest practical size. The 720p screen is fine for streaming shows, YouTube, and free ad-supported channels. The Alexa voice remote works just as it does on the 75-inch model: it controls playback, searches apps, and can trigger smart home routines. DTS Virtual-X tries to widen the sound from the small built-in speakers, and it helps a little for dialogue clarity.

The set lacks Bluetooth headphone support, so if private listening is a priority, the Roku 24-inch is the better choice. But if you already have an Echo in the room or want to use Alexa to control lights and thermostat, this Insignia integrates perfectly. It mounts easily with the included VESA pattern. For a guest room, workshop, or children's playroom, it does the job without fuss.

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Buyer's Guide: How to Choose a Value Smart TV

A smart TV is a long-term purchase. The panel and platform will shape how you watch for the next five to seven years. These are the factors to weigh.

Panel Type and Resolution

The panel determines what you can see. QLED uses quantum dots to produce a wider color gamut and higher brightness than standard LED, which is why the Roku 55-Inch Select Series looks punchier than the Insignia 55-Inch F50. For 55 inches and larger, 4K resolution is essential; the difference between 1080p and 4K becomes obvious at typical viewing distances. Below 43 inches, 1080p or even 720p is perfectly adequate, and the higher pixel density of 4K isn't noticeable unless you sit very close.

Smart Platform and Voice Control

The operating system is your everyday interface. Roku OS is the simplest, fastest, and least cluttered. Fire TV offers deeper Alexa smart home integration but shows ads on the home screen. Samsung Tizen gives you free channels via Samsung TV Plus and solid voice control with Alexa or Bixby, but can feel slower. Choose the platform that matches your existing smart home ecosystem. If you own Echo devices, Fire TV creates a seamless experience. If you want absolute simplicity, go with Roku.

HDR and Color Technology

High Dynamic Range expands the range between the brightest whites and darkest blacks. HDR10 is the baseline; all the 4K sets here support it. Some budget sets lack HDR entirely, which reduces contrast and color depth. QLED sets like the Roku Select Series handle HDR content better because the quantum dots produce brighter, more saturated colors. For a truly cinematic experience, look for HDR10+ or Dolby Vision, though neither is essential at this tier.

Connectivity and Audio

HDMI eARC is important if you plan to add a soundbar later, because it passes uncompressed audio. Bluetooth audio support lets you use wireless headphones directly with the TV. The Roku models include Bluetooth Headphone Mode, which the Insignia Fire TVs lack. For gaming, a 60Hz panel is standard; 120Hz is rare at this level. Most sets offer two to three HDMI ports; if you connect multiple consoles and a soundbar, look for three or more.

Size and Placement

Measure your viewing distance before choosing a size. A 55-inch set needs about seven to eight feet of distance for 4K to look its best. A 65-inch set needs nine to ten feet. For bedrooms and kitchens, 24 to 40 inches is plenty. Wall mounting adds flexibility, especially for smaller sets. VESA patterns vary by size; larger displays need wider mounts. If you are placing the TV on a stand, confirm the width of the feet fits your furniture.

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Frequently Asked Questions

What is the difference between QLED and standard LED on these TVs?

QLED uses a layer of quantum dots to produce more vibrant colors and higher peak brightness than a conventional LED-backlit LCD. On the Roku 55-Inch Select Series, the QLED panel makes HDR content look richer and more lifelike. Standard LED panels, like those in the Insignia F50 series, are still capable but the colors are less saturated and blacks look slightly more gray in a dark room.

Which smart platform is the best: Roku, Fire TV, or Samsung Tizen?

Roku is the best for pure streaming because it's fast, simple, and doesn't push ads as aggressively. Fire TV is the best if you own Amazon Echo devices and want to control your smart home from the TV. Samsung Tizen offers the most free built-in channels and has excellent upscaling, but the interface can feel dated and slow over time. Your choice should match the ecosystem you already use.

Do I need 4K for a 43-inch TV or smaller?

At a normal viewing distance of six to eight feet for a 43-inch set, 4K provides slightly sharper detail on fine textures, text, and close-up shots. Closer than six feet, the difference is clear. Beyond eight feet, 1080p looks nearly identical. For 24-inch and 32-inch screens, 720p or 1080p is sufficient; 4K is a waste of processing power at that size.

What is HDMI eARC and do I need it?

HDMI eARC (enhanced Audio Return Channel) sends high-quality audio from the TV to a connected soundbar or AV receiver, including Dolby Atmos. It's a single-cable solution that eliminates the need for a separate optical cable. If you plan to add a soundbar later, choose a TV with eARC. The Insignia 55-inch F50 and Samsung 65-inch Crystal UHD both have it.

Can I use wireless headphones with these TVs?

Only the Roku models (55-inch, 40-inch, 24-inch) support Bluetooth Headphone Mode, which lets you pair wireless earbuds or headphones directly to the TV and mutes the built-in speakers. The Insignia and Samsung sets do not include Bluetooth audio output; you would need a separate Bluetooth transmitter plugged into the headphone jack.

Should I get a 75-inch TV for my living room?

A 75-inch TV is immersive but requires careful placement. You need at least ten feet of viewing distance to avoid feeling overwhelmed. Measure your wall and seating arrangement first. The Insignia 75-inch F50 is a solid choice if you want a huge screen without stepping up to QLED or OLED. We also have a guide to the best large TVs that covers other options in this size bracket.

What free streaming content comes with these TVs?

Roku TV has the Roku Channel, which offers 500+ free channels with live news, movies, and originals. Fire TV includes Fire TV Channels, Tubi, Pluto TV, and others for over 1 million free movies and episodes. Samsung TV Plus gives you 2700+ free channels including news, sports, and reality TV. All platforms require no subscription for the free content.

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Final Verdict

After reviewing ten models across three platforms and sizes from 24 to 75 inches, the Roku 55-Inch Select Series 4K QLED stands out as the best balance of picture quality, streaming simplicity, and useful extras like Bluetooth Headphone Mode. It handles the daily demands of a family living room better than anything else here.

For Amazon Prime households who already use Alexa, the Insignia 55-Inch F50 4K Fire TV delivers a strong 4K picture with deep smart home integration. For a bigger screen, the Insignia 75-inch F50 and the Samsung 65-inch Crystal UHD both serve different masters: the Insignia gives you sheer size, while the Samsung gives you superior motion handling and upscaling. The compact Roku and Insignia sets in 40, 43, and 24 inches are all purpose-built for secondary rooms, with the Roku models winning on software and privacy-minded features.

If you are still unsure, start with the room. Measure the distance to your couch. Decide which smart platform your household already knows. Then pick from this list. The right set is the one that disappears into your wall or stand and lets you watch without thinking about the hardware at all. For a last bit of research before you buy, our main guide to the Best Value Smart TVs rounds up every model we considered, and the companion piece on best TV deals online is worth a glance if timing matters to you.

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