Edgar Bronfman Jr. Offers $4.3B for Paramount Global

The book isn’t closed yet on Paramount Global’s months-long M&A epic.

On Monday (Aug. 19), billionaire media mogul Edgar Bronfman Jr. submitted an offer valued at $4.3 billion to acquire Shari Redstone’s National Amusements Inc. (NAI), which is the controlling shareholder of Paramount Global. Variety has confirmed this development.

Bronfman’s bid is an attempt to rival the offer from David Ellison’s Skydance Media and its financial backers. Last month, they clinched a binding agreement worth more than $8 billion for NAI and Paramount Global.

Bronfman’s bid was submitted to the special committee established by Paramount Global’s board to evaluate M&A offers. This committee is expected to review the offer on Wednesday. Reps for NAI and Bronfman declined to comment; representatives for the Paramount board’s special committee did not respond to a request for comment.

Bronfman’s bid for NAI was first reported by the Wall Street Journal.

Bronfman’s offer comprises $2.4 billion in debt and equity for NAI, an investment of $1.5 billion earmarked for Paramount’s balance sheet to pay down debt, and $400 million for the breakup fee Paramount would be forced to pay to the Skydance group if Paramount opts for Bronfman’s offer.

On July 7, Paramount Global and Skydance Media announced a two-part transaction. This deal would result in Skydance buying out Shari Redstone’s NAI and then merging with Paramount, whose properties include CBS, Paramount Pictures, Showtime/MTV Entertainment Studios, and Paramount Media Networks. Under a “go-shop” provision in that agreement, Paramount Global has the right to solicit a better offer in a 45-day window, which expires at 11:59 p.m. ET on Aug. 21.

Currently, Bronfman serves as executive chairman of Fubo, the sports-focused streaming pay-TV provider. Last week, Fubo won a legal victory over Disney, Warner Bros. Discovery, and Fox Corp.’s Venu sports streaming joint venture. A federal judge issued a preliminary injunction barring Venu’s launch and siding with Fubo’s antitrust arguments. Bronfman was chairman and CEO of Warner Music Group from 2004-12, stepping down after it was acquired by Len Blavatnik’s Access Industries. Before WMG, he was CEO of Seagram before he sold that business to Vivendi.

Source: Variety