Karlie Kloss’ i-D Magazine Appoints Michiel Steur as Chief Commercial Officer

LONDON — The exodus at Condé Nast continues.

British Vogue’s vice president of brand revenue, Michiel Steur, is stepping down to join i-D Magazine as its chief commercial officer, WWD has learned.

He will remain at Condé Nast for another three months, finishing his notice period and will start his new role in late October.

I-D Magazine has been undergoing changes since Karlie Kloss acquired it last year through her company, Bedford Media, where she serves as chairwoman.

“Joining i-D as chief commercial officer is a tremendous honor, and a decision that was driven by the opportunity to lead and transform a dynamic and influential brand at a pivotal time,” said Steur in an interview.

“I-D has consistently been a platform for emerging talent in fashion and culture and this role will allow me to spearhead a new commercial strategy grounded in i-D’s legacy of celebrating creative communities, while embracing forward-thinking innovation,” he added.

Steur will report directly to Nicole Muniz, chief executive officer of Bedford Media. He will be working on existing platforms, such as the print magazine and digital website, which are both currently on pause, as well as new platforms that will be unveiled later in the year.

In February, i-D Magazine announced it would be launching a newsletter while it focuses on repositioning itself in the publishing world. The publication continues to post across its social media channels on Instagram, TikTok and YouTube.

That same month, editor in chief of i-D Alastair McKimm stepped down after five years in the role. It’s understood that his successor at the magazine will be named soon.

Steur started his career on the editorial arm of British GQ at the age of 19, quickly moving to the commercial department working under the magazine’s then-publisher, Vanessa Kingori, and steadily rising up the ranks.

He joined British Vogue in 2018 with Edward Enninful’s appointment as editor in chief and Kingori’s as publisher of the magazine.

His focus at British Vogue was honing the magazine’s commercial strategy and growing its revenue streams in new ways, as well as leading special projects and events strategy across British Vogue, GQ and Glamour U.K.

Working with British Vogue’s new editorial director, Chioma Nnadi, he helped deliver the highest-ever revenue for an April issue in the magazine’s British history, which also happened to be Nnadi’s first issue.

His departure is the latest in a summer shake up at Condé Nast, which also recently lost Glamour U.K.’s European editorial director, Deborah Joseph, after seven years at the helm of the women’s magazine.

Source: WWD