Kendrick Lamar’s ‘Not Like Us’ Game Takes on Owls

On July 15, Kendrick Lamar’s fiery diss track aimed at Drake, “Not Like Us,” soared back to the top of the music charts. Since its debut, DJs have had a field day remixing and playing the track. During Kendrick’s The Pop Out — Ken & Friends show, backed by Amazon Music, the entire West Coast seemed to groove to Drake’s musical downfall.

Now, fans can interact with the track in an entertaining new way thanks to a creative video game inspired by Kendrick’s song. The game was crafted by Richie Branson, a multi-talented graphic designer, animator, and game designer who has worked with high-profile clients such as Bleacher Report, Epic Games, and Fortnite.

Richie Branson’s game is a playful homage to both video games and hip-hop. As he stated on the game’s credit page, “This game is a free love letter to video games and hip-hop.” In the game, players are tasked with hitting as many owls as possible, symbolizing Drake, all while an instrumental version of Mustard’s production plays in the background. The game is inspired by the vivid piñata scene shown in Kendrick’s music video for “Not Like Us.” The gameplay offers a unique twist on a classic Pokémon adventure, albeit without a leaderboard for now. However, that hasn’t stopped users from sharing screenshots of their results online to compare with friends and fellow hip-hop enthusiasts.

This novel approach provides a fun and interactive way for fans to engage with Kendrick Lamar’s music while poking a bit of fun at Drake. It’s worth noting that the Los Angeles Public Library’s decision to retire its owl puppet now looks like an uncanny coincidence given the theme of the game.

If you’re curious to try out Richie Branson’s “Not Like Us” game, inspired by Kendrick Lamar’s chart-topping track, you can find it online with a bit of searching. Enjoy this unique fusion of gaming and hip-hop!

Source: Various