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Playboy Magazine to Return to Print Next Year
Photo by Shawn Hoke
Hugh Hefner launched Playboy magazine at age 26 with the help of 45 investors, including his own mother, and turned it into a global brand. The risqué magazine shook publishing and American society, running for almost seven decades before shutting down during Covid.
Early next year, the storied publication returns to print, owner PLBY Group, Inc. announced recently. Hefner famously landed Marilyn Monroe as his first cover model in 1953 and recruited well-known writers to contribute to his magazine. Hefner envisioned the magazine as a thinking man’s journal, peppered with naked ladies between jazz reviews and Op Eds.
The magazine opened Playboy clubs with bunny-costumed cocktail waitresses nationwide during the 1960s. One of the first was located on West Hollywood’s Sunset Strip in 1964. Hefner relocated to Los Angeles full-time in 1975 and purchased a historic Gothic-Tudor mansion in Holmby Hills, dubbing it the Playboy Mansion. This sprawling home, with its pipe organ, zoo, and famous grotto, hosted countless debauched parties that continued until Hefner’s death in 2017.
Hefner’s original creation has morphed into a sizable sexy empire. A new generation of Playboy clubs has come and gone in cities around the world. However, a new clothing line is on the horizon, and the company has even taken on a “global condoms and lubricants partner.”
PLBY Group plans a new, annual print edition of Playboy featuring celebrity interviews, their 20 questions column, and the Playboy Advisor. The original magazine dropped nude photography in 2016 but brought it back a year later. This new edition, set to release in February, will also feature the famous centerfolds.
The company is currently hosting a Playmate and Bunny Search through an open casting call that kicks off onboard a private plane in Los Angeles next week. Aspiring bunnies can submit an application, along with natural-looking, “unfiltered” and “unretouched” photos. The magazine requests that models please keep their clothes on for the pictures.
Source: PLBY Group, Inc.
