Snoop Dogg Opens S.W.E.D. Cafe in Amsterdam for Daily Cannabis Lovers

Snoop Dogg has been keeping himself busy this summer. The rapper, actor, author, and talk show host is currently taking up an additional role as an NBC News correspondent at the 2024 Olympics in Paris.

The D-O double G took some time off from enjoying the City of Love to reveal his latest business venture. The rap icon is bringing his Smoke Weed Every Day (S.W.E.D.) brand to Amsterdam.

This new establishment, spread across two floors, is a coffee shop offering a variety of THC-infused products.

The shop will also feature unique strains of smokables, edibles, and other cannabis lifestyle accessories.

“Amsterdam has always embraced cannabis, and so have I,” Snoop said in a news release. “It’s only right that I bring S.W.E.D. global to this iconic city that understands the joy of great cannabis and a good time.”

S.W.E.D. is situated in the heart of the city on Marnixstraat Street, an area famous for its tourist attractions and vibrant nightlife.

The ground floor will have a sitting area where patrons can socialize and enjoy their purchases.

The “Drop It Like It’s Hot” rapper launched his first S.W.E.D. store in Los Angeles in July 2024. Located on W. Centinela Ave, near LAX airport, the dispensary offers various cannabis strains, edibles, topicals, and accessories. It also provides delivery services for residents in the greater Los Angeles area.

In 2023, Snoop Dogg introduced Death Row Cannabis alongside fellow rapper Berber. This line of products is dedicated to the late rapper 2Pac, who, according to Snoop, gave him his first blunt.

“That first blunt sparked a friendship that ran deep,” Snoop said in a 2023 press release. “We’ll always have his music, but this is another way I can bring what was meaningful to 2Pac to his fans.”

S.W.E.D. Amsterdam will officially welcome the public on August 1, 2024.

Source: different sources