Diversity and gender perspective, the pillars of StarzPlay’s growth

StarzPlay It is one of the platforms that has grown the most in recent years in the streaming market. It was born in 2018 and already has dozens of original productions, ranging from spin-offs to the iconic series Power, the series of , starring Jasmine Cephas Jones and its last premiere Heels, a drama about two professional wrestlers played by Alexander Ludwig and Stephen Amell, which this Sunday premiered its episode number 2.

This Thursday the chain was present at the TCA Television Critics Association presenting not only Heels but also his next two premieres, Black Mafia Family, created and produced by 50 Cent, and Shinning Vale, series with which Courteney Cox disembarks on the television channel and platform.

Before starting the panels with the different casts of the 3 series, Jeffrey A. Hirsch, President and CEO, STARZ y Alison Hoffman, President Domestic Networks, STARZ gave a few words to all the media to publicize the pillars of the development of the service. The truth is that their growth is explained a lot thanks to the diversity and gender perspective that they consider in all their contents.

According to the statistics presented at the conference, both in front of and behind the camera, the number of women is greater in different areas such as script, direction, production and acting. Likewise, with the Afro-descendant population, which also has a majority in all these areas. For Starz It is very important to continue along this path of equality, respect and create content in which the audience can feel “identified”.

Meanwhile, in Jeffrey Hirsch’s own words, StarzPlay it does not see the other platforms as competitors but, on the contrary, with a “complement”.

Black Mafia Family and Shinning Vale, two upcoming StarzPlay series

The first panel that was present at the TCA was that of Shinning Vale, a horror comedy starring Courteney Cox, Greg Kinnear y Mira Sorvino. The story tells the life of a dysfunctional family that moves into a small town house where terrible atrocities have been committed. The series has a Jeff Astrof as showrunner and executive producer, in addition to Sharon Horgan, known for the production Divorce.

“What most caught my attention about this series is that you can go from comedy to tragedy in a very short time. That balance attracted me,” said the actress. Courtrney Cox.

Secondly, Black Mafia Family It is the next premiere of the platform. The panel was made up of Curtis “50 Cent” Jackson, Executive producer, Randy Huggins, showrunner and also executive producer, and part of the cast led by Russell Hornsby, Michole Briana White, Demetrius “Lil Meech” Flenory Jr. y Da’Vinchi. Black Mafia Family is inspired by the true story of two brothers who rose from the dilapidated streets of southwest Detroit in the late 1980s and gave birth to one of the most influential crime families in this country. In a story about love, family and capitalism in pursuit of the American dream. It will premiere in StarzPlay the September 26.