If you want to know about the best image seo practices, then you have landed in the right place as. Today in this article, we will tell you about the most effective tips and tricks that can help you optimize images for the search engine. But before we do that, we would like our readers to know that adding images to websites and text is very important. This is only because images can play an important role in winning the target audience’s attention and engaging them for a longer time. In short, if you want to make your content look interesting, you have to add appealing images to it.
Finding the right image is very important when it comes to search engine optimization. If the images are not relevant to the text on your site or the niche you are working on, it will piss off the search engine. Now it is true that not all of us are image designers or professional photographers.
At the same time, you should know that we don’t need to be one if we have a way to find royalty-free images! Today you can find the right images using the online reverse image search tools or search engines. The image search technique is best for many purposes, which we would, later on, mention in this post.
First, let us walk through the best SEO practices!
Image SEO practices that would win you a better position!
Image SEO plays an important role in where your website stands on the SERPs, and this is why we would urge you to read the below-discussed tips and tricks.
Choose the right filename
When using an image on your site, you have to make sure that you choose the right file name. Images are saved and named on your device according to their serial number. This default name of the image is not at all appreciated by the search engine or the audience. Suppose you want the search engine to consider and crawl your images without analyzing the graphic content. In that case, you must rename it and try to stuff keywords in the name. This would gather the attention of the search engine and would also help you get a better ranking position.
Choose the right format
The image format is very important when it comes to SEO. Different image formats have their respective importance. PNG images are used when you have to add professional photographs of high quality. In contrast, the JPEG format is used to add images of lower size and quality. PDF images are used when you don’t want anyone to access your files. There are many more formats of images, but these three are the ones that are commonly used. So, whenever you are adding an image to your website, you have to make sure you set the format according to the requirements and guidelines of the search engine. You can use modern reverse image search tools to find the same images but in different formats.
Use responsive images for all devices
One of the common mistakes people make in image optimization is that they don’t set the per-screen width and attribute of the image for multiple devices. You can see many websites listed on the search engine these days which have responsive images working perfectly fine on desktops. Still, when opening on mobile phones, they ruin the structure of the site. This is why we would suggest you set the size and ratio of the images so that it responds to all devices.
Reduce the size of the image
Images have many benefits, but you should know that the size of the image can create a lot of trouble for your site when it comes to SEO. Large images can have a lot of weight on the website, which increases the page’s loading speed. The more the loading speed, the lower position you would get on the SERPs. This is why experts recommend that you use online image compressor tools to reduce the size of the image. Suppose you don’t want to use the compressor tools. In that case, you can also use reverse image search to find the already published images in lower size.
Check images for plagiarism
Image plagiarism can cost you a lot of trouble, just like textual plagiarism. If you want to optimize images for the search engine, you have to make sure that you check them for plagiarism before publishing and regularly after publishing. The reverse image search tool can help you find image plagiarism for free. There are many reverse image search tools like Duplichecker, which can help you find image plagiarism. This reverse image search tool cannot only find plagiarism, but it can also tell you about the culprit source of the image!
These are some of the best image seo practices that you should know about!