As an effective form of communication, email marketing involves sending commercial emails to people who have given you permission to communicate with them. You can use emails to educate, drive sales, and build relationships with customers. Over the years, email marketing has developed drastically, giving room for email segmentation. This means that instead of sending bulk emails to all your contacts, you target a particular segment of your subscribers with a personalized message.
It’s cost-effective
Email marketing is among one of the most cost-effective and profitable channels compared to other mediums. Email marketing tools are very cheap. Many of the email marketing tools offer packages and prices that suit businesses of all budgets. They even have free plans for businesses without initial start-up costs.
It’s measurable
There are a lot of key performance indicators (KPIs) that help you understand whether your email marketing is performing well. Examples of a few KPIs that you can use to determine your email marketing performance include the click-through rates, the open rates, the click-to-open rates, and the unsubscribing rates. To make things even smoother, many email marketing tools provide you with an analytic dashboard where you can easily track these metrics.
It builds brand awareness
Another thing about email marketing is that it allows you to reach more people on a personal level. Nowadays, people are very much attached to their mobile phones, which has made it possible for people to read their emails on the go. By constantly showing up on your subscribers’ inbox with relevant and useful information, you are continuously promoting your brand, and making it known.
It keeps the conversation going
Email marketing is an effective marketing strategy because it allows you to freely reach out to your subscribers. This will allow you to build a healthy relationship with them. The same way an online casino Ireland tries to continue the conversation with its clients via CRM strategies, other businesses try to keep customers updated, and in the loop via personalized emails.
It can increase website traffic
Outside the primary goal of building relationships with your target audience, you can use email marketing to boost your website traffic. Businesses that use this method are likely to get more traffic to their sites since most people regularly check their emails. This can be done through two methods of outreach – promotional emails, or email newsletters. This is a healthy way of increasing traffic to your website.
Conclusion
Building a strong email marketing campaign will help your business reach and connect with its prospects in a personalized way. In addition, it will also help you achieve your marketing goals at a much lower cost. Remember that you can even start with a marketing budget of zero. In fact, email marketing tools like MailChimp offers a free plan that you can take advantage of if you want to try it out.
